Different marketing campaigns that run throughout the year usually calls for something different each time. The rise of gamification has made game development time-consuming and expensive when various games are developed specially for certain events.
Absence of readily available games limits campaign planning and rewards management, which are important features of businesses for customer relationship management in today’s competitive landscape.
Multiple gamification development means more planning is needed, hence more time taken out of daily workflows and hence more costs involved.
Based on the requirements and specifications of each respective campaign, users are able to utilise templates to build hyper-casual games. Customization is permitted to enable the game to embody important accents such as thei company’s brand logos, colours, campaign-specific designs, etc.
Campaign managers are also able to control the launch and end of the various games. During the time that the game is live, collecting data from game usage is also made possible. A backend management system would be able to turn data into valuable information, providing analytics to businesses. This enables brands and businesses to manage customer relationships and improve their rewards programmes.
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